Martha Stewart Television: Ecofriendly Ideas with Josh Dorfman

City Hippy	CITY HIPPY: Interview with Vivavi.com April 19, 2005 In the first of many interviews with green entrepreneurs we were delighted to speak to Josh Dorfman, the founder of Vivavi.com...We spoke to Josh about how it all began, what he would say to budding green entrepreneurs and also discovered what he considered to be his darkest hour and how he overcame it. Read Full Article
	NYC General Store: Eco-Luxury April 13, 2005 Recently, NYC General Store was introduced to a stylish, upscale website called www.Vivavi.com. It offers a variety of practical and cool products made with natural, organic, recycled and energy efficient materials. Designers are chosen based on their respect for the environment. Read Full Article
	Apparel Magazine: Fashion Trends - WWDMAGIC All Aflutter with Butterfly Designs By Daedalus Howell; April 1, 2005 Josh Dorfman, founder of Brooklyn’s environmentally friendly lifestyle brand Vivavi, was excited to discover an organic denim line called Loomstate.“There’s this whole movement toward organic materials,” said Dorfman. “What’s been exciting now and for the last year or two is that there are a lot of designers who get design and also have this drive to use materials that are better for the planet.”  Read Full Article
	LIFE & STYLE WEEKLY: Trend Alert: Eco-Fashion! March 28, 2005 When fashion superstars like Sienna Miller and designer Stella McCartney start talking about eco-friendly clothing, you the know the term will soon become fashion vocabulary! Style aside, it's good for the planet...Stewart + Brown organic cotton Buzz Tote; www.vivavi.com.
	ReadyMade Magazine: Re-Tail March/April 2005 Eco-modernism, the new catchword for good-looking sustainable wares, has hit its stride with this Lollipop Bench by green design firm Danko Persing. The ply-bent technique uses less than one-eighth the amount of lumber needed for conventional wood furniture. www.vivavi.com.
	Body & Soul Magazine: Living Room Makeover March 2005 Vivavi (Vivavi.com) is a purveyor of multiple well-designed, ecoconscious lines; check out the Danko Persing Arbor Tandem Loveseat (recycled seat belts have never looked so good).
	EarthSmart Consumer - Top Five Websites Chosen for Eco-Friendly Holiday Shopping December 1, 2004 Media personality and entrepreneur Kim Carlson announced her top five selections for finding planet friendly holiday gifts today. Carlson, also known as the “EarthSmart Consumer”, provides tips to consumers on living a more earth conscious lifestyle. ..."This holiday season is the perfect opportunity to blend contemporary design with environmental intelligence to share in the joys of our modern world while treading lightly on our planet.” says Josh Dorfman, CEO of Vivavi, one of the selected top sites. Read Full Article
	VOICE of the Hill: Becoming More Eco-Smart, DC Consumers Choose Green By Autumn Kuei; December 2004 "Vivavi" (pronounced Vivavee) rolls off the tongue like an ultra-chic European perfume but offers so much more...How Does Dorfman intend to wean us from living in a "throw away" society? He is contemplating opening a retail store to complement Vivavi's dazzling web presence. Read Full Article
	Alloy.com - Vivavi Recyclables Editorial Team; Monday,November 1, 2004 I'm such a freak when it comes to recycling and I hate litterbugs. If there's one thing I can't stand about livin' in NYC, it's the amount of trash people just toss...on the sidewalk no less! I can't spend all my time making citizen's arrests, so I'm doing the next best thing: Scopin' cool recyclable swag at www.vivavi.com. Read Full Article
	Thunderbird Magazine - One man's junk is another's way cool wine rack Fall 2004 BOTTLE CAPS. Fiberboard. Old bike rims and tossed out automotive parts. Sounds like the contents of a landfill, but it's actually the product list for Vivavi, an eco-friendly company launched in 2004 in Washington, D.C. by alumnus Josh Dorfman, '00. Read Full Article
GW Hatchet	GW Hatchet - Event displays eco-friendly clothes in Kogan By Joshua Meredith; Thursday, October 28, 2004 Vivavi, an online company offering products made of environmentally friendly materials, was the main contributor to the event. Josh Dorfman, the founder and CEO of Vivavi, launched the company in April 2004. "You can lead a stylish lifestyle that is good for the planet," Dorfrman said. "These two options do not need to be independent from each other." Read Full Article
	Dallas Star-Telegram - Designers offer style without the guilt By Liz Stevens; Saturday, July 3, 2004 Dorfman's entrepreneurial philosophy is something like, "Make It Cool and They Will Come." In other words, the concept of consuming resources in a sustainable way has a much greater chance of catching on if those sustainably made products are hip. Read Full Article
SASS Magazine	SASS Magazine - Vivavi has stylish green products for everyone By Collin Dunn; Summer 2004 ...True to the "Life, Style, Planet" motto, Vivavi is overflowing with products that look great, work perfectly and reduce our collective environmental impact. Led by CEO and founder Josh Dorfman, Vivavi strives to carry the most innovative and environmentally conscious products available anywhere. Read Full Article
	The New Yorker - Drive to the Future By Ted Mitchell; June 28, 2004; Advertisment Insertion regarding Ford and Lohas 8: The Business of Conscious Commerce "...Lohas 8 attendees like Josh Dorfman saw the event as a sign of good things to come. Dorfman's company, Vivavi, sells environmentally conscious but stylish products like shoes with soles of sustainable tree tap rubber, sourced from former Columbian cocaine fields - a pair of which he was wearing himself, along with a belt made from used tires.
	Washington Post - Vivavi puts va-va-voom in eco-goods  By Sandy M. Fernandez; Sunday, May 2, 2004 Traditionally, eco-friendly products have been more good for you than good-looking. Not so at new site Vivavi.com, where D.C.-based founder Josh Dorfman has gathered an inventory of objects -- from fiberboard chaise longues to hemp sneakers to messenger bags made of recycled highway signs -- stylish enough for any design fan. Read Full Article

PRESS RELEASES

RIVERHOUSE HOSTS NYC'S FIRST RESIDENTIAL ECO POP-UP STORE

Residents to Enjoy Easy Access to World's Top Sustainable Home Furnishing Designs Bringing Renewed Meaning to the Term "Lazy Environmentalists"
 
New York, NY (July 16, 2008) – Further proving environmentally responsible living and high design need not be mutually exclusive, Sheldrake residential real estate developer, J. Christopher Daly, and Josh Dorfman, CEO of Vivavi and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living, proudly announce the grand opening of New York City's first-ever residential eco pop-up store inside Riverhouse, Manhattan's greenest luxury condominium in Battery Park City.
 
Brought to Riverhouse by Vivavi, contemporary retailer of the world's latest sustainable modern furniture designs, the store features a grand selection of sustainable home furnishings, finely crafted by eighteen of the world's top environmental furniture designers and artists.  From bedroom sets designed by Okooko -- New Zealand's highly regarded furniture-makers known for harvesting and "heli-lifting" their own trees -- to Knu's contemporary home office line -- manufactured in an energy efficient facility that offsets 100% of its own carbon emissions -- the pop-up store makes 'being green' practically effortless for Riverhouse residents.
 
"Our pop-up store is a wonderful way for Riverhouse residents and visitors to discover easy, stylish and convenient ways to further green their lifestyles," explains environmental entrepreneur and media personality, Josh Dorfman.  "They don't need to leave the building in order to be introduced to cutting-edge sustainable products, emerging design trends, and home innovations underway." 
 
"Each of the eighteen design teams that Vivavi has enlisted to participate in our pop-up store are incredibly astounding and inspiring," says J. Christopher Daly, developer of Riverhouse.  "As the developer of a building that stands for progress, environmental health, and a new way of luxury urban living, I'm truly proud to have teamed with Josh in an effort to make the most cutting-edge in sustainable living products readily available to Riverhouse residents." 
 
The Riverhouse pop-up store is open to Riverhouse residents and visitors daily from 10:00am-6:00pm.



ABOUT JOSH DORFMAN and VIVAVI
As a green lifestyle expert, Dorfman has appeared on The Martha Stewart Show, Fox & Friends, The Sundance Channel, MSNBC, Bravo, and numerous other television networks and is a familiar voice to the many Americans who were regular listeners of his Sirius Satelllite national radio show, The Lazy Environmentalist.  Less known to many is the fact that Dorfman is also founder and CEO of Vivavi, one of the top 50 companies driving today's green revolution … as well as New York City's first residential pop-up store at Riverhouse.  Vivavi develops forward-thinking ventures designed to enable modern green living. Through its retail arm, Vivavi offers modern style, eco-friendly home furnishings that show consumers a simple way to live modern while treading lightly.™ 
 
ABOUT RIVERHOUSE
Situated on the last – and arguably the best – waterfront site in Manhattan, Riverhouse One Rockefeller Park is setting a new standard for urban residential development.  This spectacular 32-story, 264-unit luxury condominium enjoys LEED Gold status (and striving for Platinum), offering residents the healthiest luxury living in all of New York City.  With groundbreaking sustainable architecture designed by Polshek Partnership and Ismael Leyva and stunning interiors by the renowned David Rockwell, Riverhouse is a revolutionary testament to the fact that environmentally responsible living and luxury living need not be mutually exclusive.  The waterfront high-rise features environmentally responsible building materials and finishes, sustainably landscaped roof gardens, progressive air and water filtration and recycling technologies, and state-of-the-art energy generating systems.
 
Meaningful amenities oversized saltwater fishtanks in the double-height lobbies, children's lighthouse, billiard room, gym and yoga room, and Hockney-inspired glass-tiled, 50' swimming pool.  Poets House, the New York Public Library and City Bakery will also call Riverhouse home.  The charming Michael Van Valkenburgh designed Teardrop Park runs between the east and west wings of Riverhouse, creating a luscious "backyard" for residents.  For more information please visit www.the-riverhouse.com.

                                            


FOR IMMEDIATE RELEASE:

Green Home Directory Makes Eco-Friendly Living Stylish and Practical

My House is Smarter than Your House.™

Brooklyn, NY (31 August, 2006) Homeowners and renters seeking to live stylishly while reducing their environmental impact have a handy new resource. The Modern Green Living Home Directory makes it easy for individuals to design, build, remodel, furnish or find a green home.

Available online at ModernGreenLiving.com, the directory offers individuals free and quick access to eco-friendly apartment complexes, condominium developments, and residential housing communities in the United States, Canada and around the globe. Launching to the public on September 1st, the directory will go live with 70 green residential communities already featured. Many have either received or are in the process of applying for LEED certification from the U.S. Green Business Council.

The Modern Green Living Home Directory also features local green interior designers, builders, architects, realtors and other professionals who can create energy efficient and non-toxic homes, design stylish eco-friendly interiors, install residential solar and wind energy systems and provide a wide range of additional expertise. Many more green home professionals are expected to join over the coming months as the directory gains prominence.

The directory was conceived by Josh Dorfman, an environmental entrepreneur who is the founder and CEO of Vivavi (www.vivavi.com), a provider of contemporary, sustainably designed furniture, and Host of The Lazy Environmentalist (www.lazyenvironmentalist.com), a talk radio show airing throughout North America on Sirius Satellite and LIME Radio that showcases easy, hip environmentalism.

“The Modern Green Living Home Directory underscores our commitment to making it easy and practical for individuals to lead contemporary lifestyles that are in greater balance with the environment,” says Mr. Dorfman. “So much green innovation is underway in the housing industry and we’re excited to introduce individuals to options they never knew existed."

About The Modern Green Living Home Directory:
The Modern Green Living Home Directory (www.moderngreenliving.com) makes it easy for homeowners and renters to design, build, remodel, furnish or find a beautiful green home. It connects individuals with green professionals and companies in the U.S., Canada and abroad with the environmental expertise to make living in a green home easy, practical and stylish. 

                                            


FOR IMMEDIATE RELEASE:

Modern, Green Lifestyle Radio Show to Debut on the VoiceAmerica™ Network

Vivavi.com Founder Josh Dorfman will host The Lazy Environmentalist

Brooklyn, NY (1 June, 2005) Beginning this June, a new radio show will explore the emerging possibilities for effortlessly greening our modern lifestyles. The Lazy Environmentalist will be broadcast on the VoiceAmerica™ Network, the destination for live internet talk radio, as a source for style savvy consumers interested in protecting the planet without skimping on design.

From eco-fashion and sustainable furniture, to hybrid cars and solar charging backpacks, the last few years have witnessed an explosion of ecologically-minded activity within the design community. The Lazy Environmentalist will highlight the products and services as well as the designers and entrepreneurs who are making the modern green lifestyle a reality. Josh Dorfman, founder and CEO of Vivavi.com, a destination for contemporary, eco-friendly fashion, furniture and furnishings, is the host and co-creator of the show.

“Most of us care strongly about the environment and most of us are pretty lazy when it comes to doing something about it,” says Dorfman. “Now it’s not only easy, but totally cool and design-driven.”

Each week an hour-long episode will cover a different aspect of contemporary green living including eco-fashion, sustainable furniture, green building and architecture, eco-travel, and sustainable transportation. Dorfman’s guests will be the designers and entrepreneurs who are actively pushing sustainable living into the mainstream.

“The idea of integrating environmental principles into mainstream products and services has been circulating within the design community for a long
time." says Dorfman. “However, it’s just within the last couple of years that the forces of technology, commerce and environmental necessity have begun to align in ways that enable more and more eco-designers to move from concept to prototype to saleable product, be it a shirt or sofa or high-rise apartment building.”

The Lazy Environmentalist will air on Mondays at 4 p.m. Eastern Standard Time on the VoiceAmerica™ Health & Wellness Channel. Listeners can tune in at www.health.voiceamerica.com. The show begins on Monday, June 6th with initial guests to include Graham Hill, founder of Treehugger.com, the definitive online source for modern, green lifestyle trends. Treehugger’s network of global writers continually combs the planet for cutting-edge, environmentally responsible products and ideas.

The first episode will also feature David Hermance, Executive Engineer for Environmental Engineering at Toyota Technical Center U.S.A (TTC). Representing one of The Lazy Environmentalist’s key themes – sustainable transportation -- David will discuss hybrid automobile developments at Toyota and throughout the automobile industry and offer a glimpse into the nation’s sustainable driving future.

Aligning contemporary design with environmental responsibility is a focal point for Dorfman who launched Vivavi.com in 2003 for that express purpose.  As more and more opportunities abound for consumers to bring these two interests together, Dorfman is at the forefront of a profound shift towards a modern green lifestyle.

About Vivavi:
Vivavi is the destination for eco-luxury - a new term for a new way of life - the fusion of the ultimate in design with the best of environmental awareness. Through its website, www.vivavi.com, Vivavi offers contemporary collections from cutting-edge sustainable designers, making it easy for consumers to green their modern lifestyles.

About the VoiceAmerica™ Network
The VoiceAmerica™ Network produces and distributes over 100 programs weekly. For entertaining and stimulating talk on today's hot topics, click on VoiceAmerica.com. For the bottom line in business talk, click on VoiceAmerica Business. For the latest conversations on health, click on VoiceAmerica Health & Wellness. 

                                            


FOR IMMEDIATE RELEASE 

Vivavi.com -- The Eco-fashion Destination

Brooklyn, New York (March 14, 2005) Environmental consciousness is the hottest look for spring. Seen on the runways of Oscar de la Renta and Diane von Furstenberg during New York’s recent fashion week and reported by Newsweek [March 14, 2005] as the current trend, eco-fashion has arrived. Unflattering hemp clothes are passé, it’s now possible to save the planet in style. Vivavi.com is the source for everything eco-chic. Cutting edge designs and contemporary home furnishings do double duty at this ultimate destination for a fashion-forward, environmentally friendly lifestyle.

Vivavi.com founder and CEO Josh Dorfman and Creative Director Cindy Bryant have assembled a collection of the best in eco-design -- fashion for women, men and baby, contemporary home furnishings, bath and body and household care. Each brand supports environmentally friendly and socially conscious practices using only natural, organic or recycled materials and purchases from select collections donate a percentage of their profits to environmental organizations.

Sleek, modern styling dominates this season. Ecoganik lights up spring with bright T’s, flirty skirts and feminine blazers in a multitude of organic fabrics -- while Stewart+Brown’s eco-driven wrap skirts, lengthened Tees and two-layer shells unite fashion with environmental function. The looks are earth-friendly and runway chic, yet perfect for everyday living. Helping the planet no longer requires that “we wear clogs and a burlap sack,” says Dorfman.

The fashion conscious can now match their concern for what they put into their bodies – have you seen the lines at Whole Foods lately? -- with what they put on their bodies. Organic clothing is free from the pesticides and insecticides used to grow ordinary fibers and is often tinted with low-impact dyes that prevent toxic runoff into the water and food streams.

Vivavi.com makes it easy to do the right thing and look great doing it. 

                                            


FOR IMMEDIATE RELEASE
Vivavi Sponsors Art and Sustainable Design Exhibit

Washington DC (1 July, 2004) For four Fridays this summer, Vivavi.com is sponsoring its latest exhibit “Four on the Floor,” a contemporary display of sustainable style, art and urban living. The shows integrate the sculptures and paintings of highly touted local Washington DC artist Terence Nicholson with the latest in sustainable design from green design talents like Sergej Gerasimenko of ReturDesign Studio and Josh Levy of Levy Design and Manufacturing.

The events are held at Vivavi’s loft-like Washington DC showroom located at the confluence of Dupont Circle, Adams Morgan and the U Street Corridor. “Our urban setting enables us to position environmental consciousness in a refreshing context,” says Vivavi CEO and founder Josh Dorfman.  “When visitors enter our showroom they see first-hand how environmentally responsible products can embody the aesthetic and attitude that urban design fans appreciate.” Read Full Press Release